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Innovative Research Methods in the Consumer Behaviour Research

  1. Title Innovative Research Methods in the Consumer Behaviour Research [elektronický zdroj]
    Author infoŠtefan Žák, Mária Hasprová, Reviewers: Helena Strážovská, Gabriela Bartáková Pajtinková
    Author Žák Štefan EUBOBFKMA - Katedra marketingu OBF
    Co-authors Hasprová Mária EUBOBFKMA - Katedra marketingu OBF
    Another authors Strážovská Helena (Recenzent)
    Pajtinková - Bartáková Gabriela (Recenzent)
    Issue dataBratislava : Consumer Insights Agency , 2024. - 84 s. [6,89 AH]
    Issue1st Edition
    ISBN978-80-974995-0-1
    NoteVEGA 1/0505/22
    Document kindmonographs
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 366 - Spotrebiteľ a jeho problémy
    Keywords spotrebitelia * správanie spotrebiteľa * politika inovačná * metódy výskumu * výskum marketingový * neuromarketing * inteligencia umelá
    Public work categoryScientific monography issued in home editorships
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE24 00593-001, online

    File nameSizeTyp prístupu
    Plný text PDF11.7 MBpublicly available
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