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Contemporary marketing

  1. Title Contemporary marketing
    Author infoLouis E. Boone, David L. Kurtz
    Author Boone Louis E.
    Co-authors Kurtz David L.
    Issue dataNew York : Dryden Press , 1980. - 700 s. + príl.
    Issue6. ed.
    ISBN0-03-022814-X
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie * informácie * spotrebitelia * správanie * riadenie strategické * výroba * tvorba cien * rozdeľovanie * reklama * služby
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677228

    Call numberLocationSublocationInfo
    677228SEKSklad knižničného fonduavailaible

Number of the records: 1  

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