Number of the records: 1
The Practice of Marketing Management
Title The Practice of Marketing Management : Analysis, Planning, and Implementation Author info William A. Cohen Author Cohen William A. Issue data New York : MacMillan Publ. Co. , 1991. - 693 s. Issue 1. ed. ISBN 0-02-323171-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * manažment * riadenie strategické * pracovníci riadiaci * analýza trhu * organizácia * plánovanie strategické * stratégia podniková * výrobky nové * reklama * tvorba cien * štúdie prípadové Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 677237
book
Call number Location Sublocation Info 677237 SEK Sklad knižničného fondu availaible
Number of the records: 1