Number of the records: 1  

Analysis for marketing planning

  1. Title Analysis for marketing planning
    Author infoDonald R. Lehmann, Russell S. Winer
    Author Lehmann Donald R.
    Co-authors Winer Russell S.
    Issue dataHomewood : Irwin , 1991. - 186 s.
    Issue2. ed.
    ISBN0-256-08681-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords analýza trhu * marketing * plánovanie strategické * tvorba plánu * konkurencia * priemysel * spotrebitelia * prognózovanie * stratégia podniková * plánovanie výroby
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677238

    Call numberLocationSublocationInfo
    677238SEKSklad knižničného fonduavailaible

Number of the records: 1  

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