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Marketing management

  1. Title Marketing management : analysis, planning, implementation, and control [by] Philip Kotler : instructor's manual : instructors' manual 7th edition
    Author infoSlimen Saliba, Bruce Wrenn
    Author Saliba Slimen
    Co-authors Wrenn Bruce
    Issue dataEnglewood Cliffs : Prentice-Hall , 1991. - 239 s.
    Issue1. ed.
    ISBN0-13-552514-4
    Document kindpríručky praktické
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * analýza trhu * plánovanie strategické * podnik * systémy informačné * trh kupujúceho * výrobky nové * predaj * reklama * riadenie strategické
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    References (1) - BOOKS
    Call number677257

    Call numberLocationSublocationInfo
    677257SEKSklad knižničného fonduavailaible

Number of the records: 1  

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