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Fundamentals of Marketing

  1. Title Fundamentals of Marketing : Marketing Perspectives from Business Week to Accompany
    Author infoWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker
    Author Stanton William J.
    Co-authors Etzel Michael J.
    Walker Bruce J.
    Issue dataNew York : MacGraw-Hill , 1991. - 179 s.
    Issue9. ed.
    ISBN0-07-060965-9
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * tlač * USA * analýza trhu * spotrebitelia * správanie * podnik * plánovanie výroby * tvorba cien * distribúcia * obchod * predaj * trh * reklama * služby * manažment * prognózovanie
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677277

    Call numberLocationSublocationInfo
    677277SEKSklad knižničného fonduavailaible

Number of the records: 1  

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