Number of the records: 1  

Marketing Cases

  1. Title Marketing Cases
    Author infoMary C. Gilly, William M. Pride, O.C. Ferrell
    Author Gilly Mary C.
    Co-authors Pride William M.
    Ferrell O. C.
    Issue dataBoston : Houghton Mifflin Co. , 1989. - 417 s.
    Issue4. ed.
    ISBN0-395-49594-6
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * štúdie prípadové * výrobky * distribúcia * predaj * reklama * tvorba cien * manažment * firmy * USA * rozhodovanie
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number690827

    Call numberLocationSublocationInfo
    690827SEKSklad knižničného fonduavailaible

Number of the records: 1  

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