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Marketing

  1. Title Marketing : Concepts and Strategies
    Author infoWilliam M. Pride, O.C. Ferrell
    Author Pride William M.
    Co-authors Ferrell O. C.
    Issue dataBoston : Houghton Mifflin Co. , 1989. - 818 s. + príl.
    Issue6. ed.
    ISBN0-395-50063-X
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * koncepcie * stratégia podniková * riadenie strategické * trh * spotrebitelia * výskum trhu * systémy informačné * výrobky * distribúcia * veľkoobchod * maloobchod * rozhodovanie podnikové * tvorba cien * priemysel * služby
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number690951

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    690951SEKSklad knižničného fonduavailaible

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