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Marketing

  1. Title Marketing : Principles and Strategy
    Author infoHenry Assael
    Author Assael Henry
    Issue dataChicago : Dryden Press , 1990. - 739 s.
    Issue1. ed.
    ISBN0-03-032377-0
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * stratégia podniková * spotrebitelia * správanie * prieskum trhu * plánovanie * vývoj výrobku * výrobky * služby * distribúcia * maloobchod * veľkoobchod * marketing mix * predaj * tvorba cien * kontroling * plánovanie strategické * kontrola
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number689624

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    689624SEKSklad knižničného fonduavailaible

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