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Kommunikationspolitik

  1. Title Kommunikationspolitik : Werbeplanung
    Author infoHelmut Schmalen
    Author Schmalen Helmut
    Issue dataStuttgart : Kohlhammer , 1992. - 262 s.
    Issue2. überarb. und erw. Aufl.
    Edition Kohlhammer Edition Marketing
    ISBN3-17-011638-X
    Document kindmonographs
    LanguageGerman
    Country of EditionGermany
    systematics 659.1 - Propagácia. Reklama
    Keywords komunikácia * reklama * plánovanie * podnik * manažment * rozhodovanie * prostriedky reklamné * modely
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number692986

    Call numberLocationSublocationInfo
    692986SEKSklad knižničného fonduavailaible

Number of the records: 1  

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