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Marketing

  1. Title Marketing
    Author infoDavid L. Kurtz, Louis E. Boone
    Author Kurtz David L.
    Co-authors Boone Louis E.
    Issue dataChicago : Dryden Press , 1987. - 793 s.
    Issue3. ed.
    ISBN0-03-009947-1
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * prostredie ekonomické * systémy informačné * zákazníci * správanie * podnikanie drobné * maloobchod * stratégia marketingová * propagácia * organizácie neziskové * štúdie prípadové * trh svetový
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number714158

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    714158SEKSklad knižničného fonduavailaible

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