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Marketing Principles

  1. Title Marketing Principles
    Author infoBen M. Enis
    Author Enis Ben M.
    Issue dataSanta Monica : Goodyear Publ. Co. , 1980. - 647 s.
    Issue3. ed.
    ISBN0-8302-5484-6
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * zákazníci * správanie * prostredie ekonomické * stratégia marketingová * propagácia * rozhodovanie * distribúcia * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number714159

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    714159SEKSklad knižničného fonduavailaible

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