Number of the records: 1  

Basic marketing

  1. Title Basic marketing : a managerial approach
    Author infoE. Jerome MacCarthy, Wiliam D. Perreault
    Author McCarthy Jerome E.
    Co-authors Perreault Wiliam D.
    Issue dataHomewood : Irwin , 1990. - 734 s.
    Issue10. ed.
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * trh * analýza trhu * zákazníci * spotrebitelia * správanie spotrebiteľa * plánovanie * obchod * distribúcia * predaj * tvorba cien
    DatabaseBOOKS
    Copy count3, currently available 3, at library only 0
    Call number677224, 701114, 706960

    Call numberLocationSublocationInfo
    701114SEKSklad knižničného fonduavailaible
    677224SEKSklad knižničného fonduavailaible
    706960SEKSklad knižničného fonduavailaible

Number of the records: 1  

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