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Strategic Marketing

  1. Title Strategic Marketing : Planning, Implementation, and Control
    Author infoBarton A. Weitz, Robin Wensley
    Author Weitz Barton A.
    Co-authors Wensley Robin
    Issue dataBoston : Kent Publ. Co. , 1984. - 500 s.
    Issue1. ed.
    ISBN0-534-00971-9
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * marketing strategický * plánovanie strategické * teória a prax * teórie ekonomické * kontrola
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number725043

    Call numberLocationSublocationInfo
    725043SEKSklad knižničného fonduavailaible

Number of the records: 1  

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