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Marketing Decisions for New and Mature Products

  1. Title Marketing Decisions for New and Mature Products
    Author infoRobert D. Hisrich, Michael P. Peters
    Author Hisrich Robert D.
    Co-authors Peters Michael P.
    Issue dataUpper Saddle River : Prentice Hall , 1991. - 516 s.
    Issue2. ed.
    ISBN0-675-20647-2
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita
    Keywords rozhodovanie * riadenie výroby * sortiment výroby * výrobky nové * manažment * reorganizácia * marketing manažment
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number728136

    Call numberLocationSublocationInfo
    728136SEKSklad knižničného fonduavailaible

Number of the records: 1  

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