Number of the records: 1  

Marketing Management

  1. Title Marketing Management : Analysis, Planning, and Control
    Author infoPhilip Kotler
    Author Kotler Philip
    Issue dataEnglewood Cliffs : Prentice Hall , 1984. - 794 s.
    Issue5. ed.
    ISBN0-13-557927-9
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * analýza trhu * plánovanie strategické * podnik * systémy informačné * trh kupujúceho * výrobky nové * predaj * reklama * riadenie strategické
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number737481

    Call numberLocationSublocationInfo
    737481SEKSklad knižničného fonduavailaible

Number of the records: 1  

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