Number of the records: 1  

Global Marketing Management

  1. Title Global Marketing Management : Cases and Readings
    Author infoRobert D. Buzzell, John A. Quelch, Christopher A. Bartlett
    Author Buzzell Robert D.
    Co-authors Quelch John A.
    Bartlett Christopher A.
    Issue dataReading : Addison-Wesley Publ. Co. , 1995. - 686 s.
    Issue3. ed.
    ISBN0-201-53972-1
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * trh * manažment * marketing manažment * vývoz * globalizácia * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number739003

    Call numberLocationSublocationInfo
    739003SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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