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Strategic Marketing

  1. Title Strategic Marketing
    Author infoDavid W. Cravens
    Author Cravens David W.
    Issue dataHomewood : Irwin , 1982. - 456 s.
    Issue1. ed.
    Edition The Irwin Series in Marketing
    ISBN0-256-02645-9
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords stratégia podniková * marketing * marketing strategický * plánovanie strategické * plánovanie podnikové * rozbory činnosti hospodárskej * analýza trhu * spotrebitelia * plánovanie výroby * distribúcia * tvorba cien * reklama * predaj
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number742674

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    742674SEKSklad knižničného fonduavailaible

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