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Cases in Marketing Management
Title Cases in Marketing Management Author info Kenneth L. Bernhardt, Thomas C. Kinnear Author Bernhardt Kenneth L. Co-authors Kinnear Thomas C. Issue data Plano : Business Publ. , 1981. - 732 s. Issue Rev. ed. ISBN 0-256-02419-7 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing manažment * rozhodovanie * rozhodovanie manažérske * rozhodovanie podnikové * výskum trhu * predvídanie * prognózy * marketing * štúdie prípadové Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 742679
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Call number Location Sublocation Info 742679 SEK Sklad knižničného fondu availaible
Number of the records: 1