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Cases in Marketing Management

  1. Title Cases in Marketing Management
    Author infoKenneth L. Bernhardt, Thomas C. Kinnear
    Author Bernhardt Kenneth L.
    Co-authors Kinnear Thomas C.
    Issue dataPlano : Business Publ. , 1981. - 732 s.
    IssueRev. ed.
    ISBN0-256-02419-7
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing manažment * rozhodovanie * rozhodovanie manažérske * rozhodovanie podnikové * výskum trhu * predvídanie * prognózy * marketing * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number742679

    Call numberLocationSublocationInfo
    742679SEKSklad knižničného fonduavailaible

Number of the records: 1  

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