Number of the records: 1  

Marketing Decision Making

  1. Title Marketing Decision Making : Concepts and Strategy
    Author infoDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff
    Author Cravens David W.
    Co-authors Hills Gerald E.
    Woodruff Robert B.
    Issue dataHomewood : Irwin , 1980. - 573 s.
    Issue2. rev. ed.
    Edition The Irwin Series in Marketing
    ISBN0-256-02348-4
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords procesy rozhodovacie * marketing * stratégia marketingová * riadenie * marketing manažment
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number742688

    Call numberLocationSublocationInfo
    742688SEKSklad knižničného fonduavailaible

Number of the records: 1  

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