Number of the records: 1
Readings in Marketing Today
Title Readings in Marketing Today Author info John T. Mentzer, Forrest S. Carter Author Mentzer John T. Co-authors Carter Forrest S. Issue data San Diego : Harcourt Brace Jovanovich, Publ. , 1985. - 452 s. Issue 1. ed. ISBN 0-15-575814-4 Document kind textbooks Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * trh * zákazníci * obchod * dopyt * modely * produkty * portfólio * manažment * distribúcia * dolár * logistika * rozhodovanie * analýzy * reklama * podpora predaja * ceny * politika cenová * plánovanie * stratégia marketingová Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 743222
book
Call number Location Sublocation Info 743222 SEK Sklad knižničného fondu availaible
Number of the records: 1