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Consumer behavior and marketing action

  1. Title Consumer behavior and marketing action
    Author infoHenry Assael
    Author Assael Henry
    Issue dataBoston : Kent Publ. Co. , 1984. - 695 s.
    Issue2. ed.
    ISBN0-534-02990-6 , 0-534-03314-8 (na obale)
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 658.8 - Odbytové hospodárstvo. Predaj. Odbyt
    Keywords spotrebitelia * správanie spotrebiteľa * spotreba * trh * marketing * modely * rozhodovanie * stratégia marketingová * predaj * odbyt * psychológia predaja
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number747506

    Call numberLocationSublocationInfo
    747506SEKSklad knižničného fonduavailaible

Number of the records: 1  

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