Number of the records: 1  

Marketing channel management

  1. Title Marketing channel management : strategic planning and tactics
    Author infoKenneth G. Hardy, Allan J. Magrath
    Author Hardy Kenneth G.
    Co-authors Magrath Allan J.
    Issue dataGlenview : Scott, Foresman and Company , 1988. - 724 s.
    ISBN0-673-18295-9
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie strategické * riadenie strategické * distribúcia * distribúcia informácií * kanály distribučné * odbyt * stratégia marketingová * metódy distribučné * trh medzinárodný * štúdie prípadové * nákup * obchodníci * marketing medzinárodný
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748245

    Call numberLocationSublocationInfo
    748245SEKSklad knižničného fonduavailaible

Number of the records: 1  

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