Number of the records: 1  

Marketing channels

  1. Title Marketing channels : systems and strategies
    Author infoJ. Taylor Sims, J. Robert Foster, Arch G. Woodside
    Author Sims J. Taylor
    Co-authors Foster J. Robert
    Woodside Arch G.
    Issue dataNew York : Harper & Row, Publishers , 1977. - 358 s.
    ISBN0-06-046215-9
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie * kanály odbytové * riadenie * kontrola * konflikty * marketing mix * stratégia marketingová * ceny * prostredie ekonomické * rozhodovanie * analýza nákladov * evidencia účtovná * kanály distribučné
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748247

    Call numberLocationSublocationInfo
    748247SEKSklad knižničného fonduavailaible

Number of the records: 1  

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