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Research in consumer behavior

  1. Title Research in consumer behavior
    Author infoEdited by David T. Kollat, Roger D. Blackwell, James F. Engel
    Another authors Kollat David T. (Licensor)
    Blackwell Roger D. (Licensor)
    Engel James F. (Licensor)
    Issue dataNew York : Holt, Rinehart and Winston, Inc. , 1970. - 767 s.
    Edition Holt, Rinehart and Winston marketing series
    ISBN03-077355-5
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 658.8 - Odbytové hospodárstvo. Predaj. Odbyt
    Keywords spotreba * spotrebitelia * správanie spotrebiteľa * výskum * motivácia * modely * značky výrobné * propagácia * nákup * predaj * psychológia predaja * štúdie * trh * segmentácia trhu * triedy spoločenské * rodina * rozhodovanie
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748266

    Call numberLocationSublocationInfo
    748266SEKSklad knižničného fonduavailaible

Number of the records: 1  

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