Number of the records: 1
Advertising principles, problems, and cases
Title Advertising principles, problems, and cases Author info Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia Author Dirksen Charles J. Co-authors Kroeger Arthur Nicosia Francesco M. Issue data Homewood : Richard D. Irwin, INC , 1977. - 690 s. Issue 5. ed. ISBN 0-256-01925-8 Document kind monographs Language English Country of Edition United States of America systematics 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations Keywords reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * stratégia marketingová * prostriedky masovokomunikačné * kampane reklamné * priemysel propagačný Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 748288
book
Call number Location Sublocation Info 748288 SEK Sklad knižničného fondu availaible
Number of the records: 1