Number of the records: 1
Fundamentals of advertising research
Title Fundamentals of advertising research Author info Alan D. Fletcher, Thomas A. Bowers Author Fletcher Alan D. Co-authors Bowers Thomas A. Issue data Columbus : Grid Publishing, Inc. , 1979. - 340 s. Edition Grid series in advertising and journalism ISBN 0-88244-178-7 Document kind monographs Language English Country of Edition United States of America systematics 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations Keywords reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * stratégia marketingová * prostriedky masovokomunikačné * kampane reklamné * priemysel propagačný * výskum trhu Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 748289
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Call number Location Sublocation Info 748289 SEK Sklad knižničného fondu availaible
Number of the records: 1