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Marketing in three eras

  1. Title Marketing in three eras : proceedings of the third conference ..., MSU, April 23-26, 1987
    Author infoedited by: Terence Nevett, Stanley C. Hollander
    Another authors Nevett Terence (Licensor)
    Hollander Stanley C. (Licensor)
    Issue dataEast Lansing : Michigan State University , 1987. - 332 s.
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * vývoj * história * reklama * stratégia marketingová * transformácia * predaj * trh * hospodárstvo trhové * analýzy * integrácia * deľba práce * tabak * produkty * obchod
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748729

    Call numberLocationSublocationInfo
    748729SEKSklad knižničného fonduavailaible

Number of the records: 1  

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