Number of the records: 1  

Marketing planning and strategy

  1. Title Marketing planning and strategy
    Author infoSubhash C. Jain
    Author Jain Subhash C.
    Issue dataCincinnati : South-Western Publishing Co. , 1985. - 962 s.
    Issue2. ed.
    ISBN0-538-19130-9
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie * stratégia marketingová * marketing manažment * štúdie prípadové * konkurencia * zákazníci * prostredie ekonomické * portfólio * štruktúra organizačná * trh * produkty * oceňovanie ekonomické * distribúcia * kontrola
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748730

    Call numberLocationSublocationInfo
    748730SEKSklad knižničného fonduavailaible

Number of the records: 1  

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