Number of the records: 1
Marketing Management
Title Marketing Management : operating, strategic, and administrative Author info John A. Howard Author Howard John A. Issue data Homewood : Richard D. Irwin, INC. , 1973. - 560 s. Issue 3. ed. ISBN 0-256-00227-4 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing manažment * marketing * trh * nástroje marketingové * kanály distribučné * politika cenová * politika výrobková * plán marketingový * plánovanie * štúdie prípadové Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 748769
book
Call number Location Sublocation Info 748769 SEK Sklad knižničného fondu availaible
Number of the records: 1