Number of the records: 1  

Marketing management casebook

  1. Title Marketing management casebook
    Author info[edited by]: Robert T. Davis, Harper W. Boyd, Frederick E. Webster
    Another authors Davis Robert T. (Licensor)
    Boyd Harper W. Jr. (Licensor)
    Webster Frederick E. Jr. (Licensor)
    Issue dataHomewood : Richard D. Irwin, INC. , 1984. - 609 s.
    Issue4. ed.
    ISBN0-256-03017-0
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing manažment * trh * stratégia marketingová * produkty * ceny * kanály * distribúcia * predaj * reklama * organizácia * spoločnosti * plán marketingový * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748771

    Call numberLocationSublocationInfo
    748771SEKSklad knižničného fonduavailaible

Number of the records: 1  

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