Number of the records: 1
Advertising management
Title Advertising management Author info David A. Aaker, John G. Myers Author Aaker David A. Co-authors Myers John G. Issue data Englewood Cliffs : Prentice Hall , 1982. - 560 s. Issue 2. ed. ISBN 0-13-016006-7 Document kind monographs Language English Country of Edition United States of America systematics 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations Keywords propagácia * propagácia priama * propagácia skrytá * reklama * pracovníci riadiaci * riadenie * manažéri * manažment Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 749448
book
Call number Location Sublocation Info 749448 SEK Sklad knižničného fondu availaible
Number of the records: 1