Number of the records: 1
Introduction to marketing management
Title Introduction to marketing management : text and cases Author info James D. Scott, Martin R. Warshaw, James R. Taylor Author Scott James D. Co-authors Warshaw Martin R. Taylor James R. Issue data Homewood : RICHARD D. IRWIN, INC. , 1985. - 818 s. Issue 5. ed. Edition The Irwin series in marketing ISBN 0-256-03236-X Document kind monographs Language English Country of Edition us systematics 339.138 - Marketing Keywords marketing manažment * správanie spotrebiteľa * stratégia marketingová * produkty * rozhodovanie manažérske * distribúcia * ceny * trh Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 749955
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Call number Location Sublocation Info 749955 SEK Sklad knižničného fondu availaible
Number of the records: 1