Number of the records: 1  

Services marketing

  1. Title Services marketing
    Author infoDavid L. Kurtz, Kenneth E. Clow
    Author Kurtz David L.
    Co-authors Clow Kenneth E.
    Issue dataNew York : John Wiley & Sons , 1998. - 570 s.
    ISBN0-471-18034-3
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 338.46 - Služby. Terciárny sektor
    Keywords služby * marketing * spotreba * kvalita * ceny * distribúcia * konkurencia * stratégia marketingová
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number763220

    Call numberLocationSublocationInfo
    763220SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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