Number of the records: 1
Global marketing management
Title Global marketing management Author info Masaaki Kotabe, Kristiaan Helsen Author Kotabe Masaaki Co-authors Helsen Kristiaan Issue data New York : John Wiley & Sons, Inc. , 1998. - 711 s. ISBN 0-471-59288-9 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing manažment * globalizácia * financie * mena * peniaze * kurz devízový * legislatíva * dohody medzinárodné * segmentácia trhu * konkurencia * stratégia marketingová * produkty * ceny * komunikácia * spotreba * predaj * distribúcia * vývoz * dovoz Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 763227
book
Call number Location Sublocation Info 763227 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1