Number of the records: 1  

Crisis marketing

  1. Title Crisis marketing : when bad things happen to good companies
    Author infoJoe Marconi
    Author Marconi Joe
    Issue dataLincolnwood : NTC Business Books , 1997. - 246 s.
    Issue2. ed.
    ISBN0-8442-3237-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * kríza * stratégia marketingová * plánovanie * štúdie prípadové * manažment krízový * podnikanie * obchod * výskum trhu * Amerika
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number763407

    Call numberLocationSublocationInfo
    763407SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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