Number of the records: 1
Crisis marketing
Title Crisis marketing : when bad things happen to good companies Author info Joe Marconi Author Marconi Joe Issue data Lincolnwood : NTC Business Books , 1997. - 246 s. Issue 2. ed. ISBN 0-8442-3237-8 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * kríza * stratégia marketingová * plánovanie * štúdie prípadové * manažment krízový * podnikanie * obchod * výskum trhu * Amerika Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 763407
book
Call number Location Sublocation Info 763407 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1