Number of the records: 1
Market segmentation
Title Market segmentation : concepts and applications Author info Edited by James F. Engel, Henry F. Fiorillo, Murray A. Cayley Author Engel James F. Co-authors Fiorillo Henry F. Cayley Murray A. Issue data New York : Holt, Rinehart and Winston , 1972. - 486 s. ISBN 0-03-088082-3 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * segmentácia trhu * stratégia marketingová * plán marketingový * rozhodovanie manažérske * analýzy Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 771434
book
Call number Location Sublocation Info 771434 SEK Sklad knižničného fondu availaible
Number of the records: 1