Number of the records: 1
Integrated marketing communications
Title Integrated marketing communications : the holistic approach Author info Tony Yeshin Author Yeshin Tony Issue data Oxford : Butterworth-Heinemann , 1998. - 354 s. Edition Marketing ISBN 0-7506-1923-6 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords komunikácia marketingová * trh * produkty * stratégia obchodná * integrácia * marketing mix * reklama * médiá * plánovanie * podpora predaja * sponzorovanie * korporácie Database BOOKS Copy count 2, currently available 1, at library only 1 Call number 777928, 910660
book
Call number Location Sublocation Info 777928 SEK Všeobecná študovňa In-Library Use Only 910660 SEK Sklad knižničného fondu availaible
Number of the records: 1