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Managing the new product development process
Title Managing the new product development process : cases and notes Author info Robert J. Dolan Author Dolan Robert J. Issue data Reading : Addison-Wesley Publishing Company , 1993. - 392 s. ISBN 0-201-52627-1 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords produkty * štúdie prípadové * značky výrobné * výskum trhu * manažment Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 777950
book
Call number Location Sublocation Info 777950 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1