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Priamy marketing

  1. Title Priamy marketing
    Author infoHelena Nízka
    Author Nízka Helena EUBOBFKMA - Katedra marketingu OBF
    Issue dataBratislava : Iura Edition , 2002. - 149 s.
    Edition Ekonómia
    ISBN80-89047-38-6
    Document kindmonographs
    LanguageSlovak
    Country of EditionSlovak Republic
    systematics 339.138 - Marketing
    Keywords marketing priamy * vývoj * komunikácia marketingová * plánovanie * zákazníci * dáta * banky dát * modely * distribúcia * marketing sieťový * tovar značkový
    DatabaseBOOKS
    Copy count2, currently available 2, at library only 0
    References (1) - BOOKS
    Call number781109, 781110

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    781110SEKSklad knižničného fonduavailaible

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