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Category Management - nová cesta?

  1. Title Category Management - nová cesta? : Poradenská služba pro vedoucí prodeje
    Author infoB. Müller
    Author Müller B.
    Source documentPraktická škola marketingu. Roč. 3, č. 6 (1993), s. 12
    Document kindschedule of articles from periodics
    LanguageSlovak
    Country of EditionSlovak Republic
    systematics 339.138 - Marketing
    Keywords stratégia marketingová * manažment sortimentný * pojmy
    AnnotationVýklad pojmu category management - sortimentový manažment. Marketingová stratégia a filozofia.
    DatabaseARTICLES

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