Number of the records: 1  

International Marketing

  1. Title International Marketing
    Author infoMichael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui
    Author Czinkota Michael R.
    Co-authors Ronkainen Ilkka A.
    Peng Cui Annie
    Issue dataBoston : CENGAGE , 2023. - 604 s.
    Issue11th Edition
    ISBN978-0-357-44512-9 , 0-357-44512-0
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing medzinárodný * trh medzinárodný * plánovanie strategické * marketing mix * marketing manažment * vodcovstvo * zodpovednosť podniku spoločenská
    DatabaseBOOKS
    Copy count2, currently available 0, at library only 1
    Call number922275, 923081

    Call numberLocationSublocationInfo
    922275SEKPobočka SEK Košiceborrowed
    923081SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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