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Principles of marketing

  1. InfoRETRO-CATALOGUING - SHORT RECORD
    Title Principles of marketing
    Author infoPhilip Kotler, Gary Armstrong
    Author Kotler Philip
    Co-authors Armstrong Gary
    Issue dataEnglewood Cliffs : Prentice Hall , 1989. - 661 s.
    Issue4. ed.
    ISBN0-13-706129-3
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie strategické * podnik * trh kupujúceho * plánovanie výroby * tvorba cien * predaj * reklama * trh medzinárodný * služby
    DatabaseBOOKS
    Copy count2, currently available 2, at library only 0
    Call number667651, 677236

    Call numberLocationSublocationInfo
    677236SEKSklad knižničného fonduavailaible
    667651SEKSklad knižničného fonduavailaible

Number of the records: 1  

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