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The Market Segmentation Workbook
Title The Market Segmentation Workbook : Target Marketing for Marketing Managers Author info Sally Dibb, Lyndon Simkin Author Dibb Sally Co-authors Simkin Lyndon Issue data London : Routledge , 1996. - 219 s. Issue 1. ed. ISBN 0-415-11892-1 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing manažment * segmentácia trhu * ciele podnikové * ciele riadenia * zákazníci * spotrebitelia * konkurencia * analýza trhu Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 742941
book
Call number Location Sublocation Info 742941 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1