Number of the records: 1  

Marketing

  1. Title Marketing : märkte schaffen, erobern und beherrschen
    Author infoPhilip Kotler, aus dem amerikanischen übersetzt von Astrid Bangert und Roland Bersch
    Author Kotler Philip
    Another authors Bangert Astrid (Translator)
    Bersch Roland (Translator)
    Issue dataMünchen : Econ Verlag , 2003. - 287 s.
    Issue3. Aufl.
    ISBN3-430-15664-5
    Document kindmonographs
    LanguageGerman
    Country of EditionGermany
    systematics 339.138 - Marketing
    Keywords marketing * marketing strategický * marketing mix * plánovanie * hodnota trhová * priemysel * značky výrobkov * zákazníci
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number800152

    Call numberLocationSublocationInfo
    800152SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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