Number of the records: 1  

Brand leadership

  1. Title Brand leadership
    Author infoDavid A. Aaker, Erich Joachimsthaler
    Author Aaker David A.
    Co-authors Joachimsthaler Erich
    Issue dataNew York : The Free Press , 2000. - xii, 351 s.
    ISBN0-684-83924-5 (hardback) , 0-684-86645-5 (na obale)
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 347.77 - Priemyselné, výrobné a vedecké vlastníctvo a vlastnícke vzťahy. Patentové a značkové právo
    Keywords značky výrobné * známky ochranné * vedenie * riadenie * manažment * internet * sponzorovanie
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number838973

    Call numberLocationSublocationInfo
    838973SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.