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Problems and key factors of CRM implementation
Title Problems and key factors of CRM implementation Author info Viliam Lendel Author Lendel Viliam Source document Communications : scientific letters of the University of Žilina. Vol. 11, no. 4 (2009), s. 56-60. - Žilina : University of Žilina, 2009. ISSN 1335-4205 Document kind schedule of articles from periodics Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords systém CRM * podnik * Slovensko Annotation CRM (Customer relationship management) a implementácia CRM stratégie. Hodnotová reťaz CRM. Situácia v slovenských podnikoch. Kľúčové elementy ovplyvňujúce budovanie CRM systému vo firme. Výhody CRM. Database ARTICLES References PERIODIKÁ-Súborný záznam periodika Bunches 2009: 1-4
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