Number of the records: 1
Kellog on branding
Title Kellog on branding : the marketing faculty of the Kellogg School of Management Author info edited by: Alice M. Tybout and Tim Calkins, foreword by: Philip Kotler Another authors Tybout Alice M. (Editor) Calkins Tim (Editor) Issue data Hoboken : Wiley , 2005. - 334 s. ISBN 0-471-69016-3 , 978-0-471-69016-0 Document kind miscellanea Language English Country of Edition United States of America systematics 620.2 - Náuka o tovare. Tovaroznalectvo Keywords značky výrobné * produkty * tovar * marketing * manažment * kultúra podniková * stratégia podnikateľská * značky kvality Database BOOKS Copy count 1, currently available 1, at library only 0 Call number 843414
book
Call number Location Sublocation Info 843414 SEK Sklad knižničného fondu availaible
Number of the records: 1