Number of the records: 1
Handbook of marketing strategy
Title Handbook of marketing strategy Author info edited by: Venkatesh Shankar and Gregory S. Carpenter Another authors Shankar Venkatesh (Editor) Carpenter Gregory S. (Editor) Issue data Cheltenham : Edward Elgar , 2012. - 504 s. ISBN 978-1-84980-098-3 Document kind handbooks Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords stratégia marketingová * marketing strategický * konkurencia * modely * rozhodovanie strategické * produkty * reklama * médiá * zákazníci * značky výrobkov * firmy * produktivita * demokracia Database BOOKS Copy count 2, currently available 0, at library only 2 Call number 854308, 858184
book
Call number Location Sublocation Info 854308 SEK Všeobecná študovňa In-Library Use Only 858184 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1